Two years · ongoing
- Challenge
- Fuzzy had a story, but a newcomer still had to reconstruct it from the feed. Growth stalls when only people who already hold the token can explain the project.
- Process
- I worked from inside the community, not as a founder. The job was showing up in public: explaining the project, connecting people, and keeping one voice consistent past launch week.
- Result
- Two years of that presence, alongside artists and other members. The community has a public record a stranger can start from, instead of a search through old posts.